AftrGlow By Nature was founded by 23-year-old Alexandria Sutton of Boston, Massachusetts. The vision for the brand was born in the wake of the George Floyd and Breonna Taylor protests and as a direct result, Alexandria knew her community was hurting and in dire need of healing; self-care and soul-care was needed now more than ever before, not just for herself, but for the Black community as a whole. For this, the vision for AftrGlow By Nature was born. Additionally all while she being in school full-time at the University of Massachusetts Boston, where she is majoring in Psychology, and minoring in Africana Studies and Communications, all of which have influenced her intentions for AftrGlow By Nature.
AftrGlow By Nature is a Black woman-owned skincare brand committed to delivering high-quality, natural skincare products to you, that are always handmade with love by Miss CEO herself. In a world where deeply melanated skin is undervalued, AftrGlow By Nature is here to make sure you feel loved and celebrated for the skin you live in and is made specifically with black and brown skin in mind. Our mission is to support your journey to self-love, self-care, and self-liberation. While our skin may not be loved by the world around us, we can learn to nourish the beauty we bring into the world and to allow ourselves to shine to our highest potential. For us to experience true self-care, and not just what is marketed towards us, we as people of color must liberate our minds, reclaim our identities, and redefine who we are. AftrGlow By Nature aims to not only provide support in the physical sense with material elements of self-care through our body care products but also spiritually and mentally.